RAD Shop


A complete eCommerce solution – designed from the ground up for the Royal Academy of Dance USA.

Key Features

  • RADius integration for automated member discounts
  • RAD Member vs. Non-member pricing
  • Global Payments Realex integration
  • Issue refunds directly from the RAD Shop Admin
  • Performance reports: sales, customers, inventory, taxes (customized reports available upon request)
  • Automated inventory tracking
  • Flexible discounts and promos
  • Store credit and gift certificates
  • Shipment tracking
  • Accept customer-defined donations
  • eCommerce Analytics
  • My Account area allows customers to manage their details and stored payment methods, and view current and past orders
  • API Access allows authenticated outside services to access shop data
  • Communicate with customers about orders right from the admin area
  • Product tags allow customers to view similar items across the shop (e.g., all Grade 5 or all Male items)
  • GDPR tools for data retrieval and deletion upon customer request
  • PDF receipts included in all order emails


  • Easily add simple products such as syllabus books, music, and DVDs.
  • Variable – offer a set of variations on a product, and control prices, stock, images, and more for each variation. Well-suited for items available in a variety of options, such as size and color (e.g., dance wear).
  • Bundles – increase sales by offering discounts on product bundles (e.g., 10% discount when all Discovering Repertoire material is purchased together) with full control over pricing and shipping details and intelligent inventory management


  • Separate member and non-member pricing
  • Advanced product and category-based pricing
  • Bulk discounts, fixed price adjustments, percentage adjustments

Promos and Discounts

Promote sales across your shop by offering discounts and rewards to members and customers

  • Separate member and non-member discounts
  • Percentage – a percentage discount for selected products
  • Fixed-cart – a fixed total discount for the entire cart
  • Free shipping – removes shipping costs when applied (a single coupon can apply a dollar/percentage discount and free shipping)
  • Coupon expiry dates for time-based control over a coupon’s validity
  • Usage limits per coupon and/or per customer
  • Min/max spend for allowed coupon usage
  • Coupons can be combined or limited to individual-use only
  • Choose whether to include or exclude items already on sale
  • Product and category-based coupons (include or exclude)
  • Allowed emails – whitelist of billing email addresses to check against. Coupons can also be matched against parts of email addresses (for example, *@loremdance.com)


  • Global Payments Realex fully integrated to accept Visa®, MasterCard®, American Express®, Laser, Switch, and Diners Club
  • Customers can securely save credit cards for future checkout using Global Payments RealVault
  • Perform Address Verification Service (AVS) check on customers’ billing addresses
  • Issue refunds directly from the RAD Shop Admin
  • 3D Secure transaction support for reduced charge-back liability for Visa®, MasterCard®, and Switch, using RealMPI
  • Option to authorize charges only, or authorize and settle funds immediately
  • Additional or alternate payment processor integrations possible


  • Advanced shipping configurations allow for multiple shipping rates based on location, price, weight, item count, category, and more. Calculations per order, item, or cart line.
  • Shipment Tracking with support for 50+ carriers – including Australia Post, Canada Post, SAPO, City Link, DHL, DPD, ParcelForce, Royal Mail, TNT, Fedex, UPS, USPS, Fastway Couriers, NZ Post, UK Mail, Colissimo, and Correios.